Case Study
Case Study

Crafting a visual identity for a top-shelf cannabis brand

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Introduction
Introduction

Project Overview

Califire approached us with an interesting challenge: to create a brand identity that focuses on the blossoming cannabis industry. We looked at different audiences, competitors, and the overall lifestyle of the industry. Through our research, we developed a brand essence that places Califire in a very unique position.

For the visual aesthetic, we began with taking cues from the varied styles of urban streetwear and the vibrant color palettes of hip & trendy fashion. For the brand persona, we thought the brand should reflect a pioneering, social, stylish, modern, and classic vibe. The overall tone should be warm, friendly, and concise. We are very happy with the outcome.

Our aim was to create a design that reflects the quality of the product. Califire is a lifestyle brand that will no doubt attract cross-cultural and diverse age groups, but will be recognized for the euphoric vibes and powerful inspiration the product will unleash.

  • Branding / Identity
  • Packaging Design
  • Website Development
  • Canvas Animation
The Challenge

The Challenge

Califire approached us with an interesting challenge: to create an appealing brand and strong visual identity. We looked at different audiences, competitors, and the overall lifestyle of the industry. Through our research we developed a brand essence that places Califire in a very unique position.

Our aim was to not only create a brand that re ects the quality of the product, but to popularize a lifestyle to a growing number of cannabis users across the US.

The Solution

The Solution

Working alongside the Califire team, we were able to establish a modern visual look and welcoming brand voice that will be sustainable for years to come. From research and development, to execution and delivery, we were able to bring Califire from a simple product offering to a fully-fledged lifestyle brand that appeals to and connects people from all over the country.

Brand Identity

Brand Identity

We looked deep into the essence of Califire to convey the brand identity. To help position them as a trusted source in this industry, we leaned on the strength and quality of the product itself. To exemplify an overall lifestyle vibe, we focused on the cross-cultural demographic and diverse age groups that the brand reaches.

The Califire brand identity is a living, breathing piece of a lifestyle that exudes youthful, euphoric vibes and powerful, creative inspiration. The strong visual appeal of the brand and the versatility of the design create a powerful and lasting impression.

Style Guide
Style Guide
Packaging

Packaging

Gone are the days of the dime-bags. One of our more important tasks was to create a design concept that will reinforce the sophisticated quality product Califie’s customers are purchasing. We kept it sleek and simple.

Website Development

Website Development

A large part of establishing Califire as a successful brand was to create a robust digital presence. We found many of Califire’s ideal customer personas spent a great part of their day on mobile devices. With the ideal persona in mind, we created a very sleek and modern design to help Califire standout in their industry. We also added engaging effects and interactive elements.

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