Case Study
Case Study

Designing a strong visual identity for a world-class DJ

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Project Overview
Project Overview

Project Overview

Out of all the ways you can define DJ Furious, his ambition to become a world- class DJ dominates them all. He certainly has the credentials and raw talent to back this up. Several years of experience as an Open Format DJ provided him a very professional and innate sense of crafting a positive experience for any type of crowd.

DJ Furious developed his sound and work ethic through years of practice and hands-on experience in America’s Finest City. With a solid passion for music and deriving his inspiration from the crowd he’s playing towards, DJ Furious has made a recipe for success. Starting out learning the basics and principles of a deejay, DJ Furious made sure to create a strong foundation for himself and his brand.

  • Branding / Identity
  • Packaging Design
  • Website Development
  • Canvas Animation
The Challenge

The Challenge

While DJ Furious is a successful open format DJ, he was ready to take his career to the next level. With a lack of creative marketing and professional branding, he was in need of a brand overhaul and reached out to BPM Media Group for assistance. Our goal was to streamline his brand identity and fully showcase the unique talent and determination that DJ Furious has for electrifying a dance floor and creating a memorable experience for his audiences.

The Solution

The Solution

Through thoughtful research,BPM Media Group developed a brand voice that is passionate, charismatic and con dent. We strived to shape a fresh identity that truly represents what a client can expect from DJ Furious. By adding several outlets and touchpoints, we were able to achieve a recognizable brand image that captures the experience of DJ Furious’ performances.

Brand Identity

Brand Identity

DJ Furious’ brand identity calls for an assertive and memorable look and feel.The logo creation played a vital role in establishing the brand voice. Meticulous research helped us to select the font, typography, and color palette that would suitably complement the brand voice. The end result is a highly distinguishable brand identity that exudes con dence and poise.

Style Guide
Style Guide
Branding

Branding

In exploring different touchpoints for the DJ Furious brand, we found that promotional items can trigger memories of the brand experience and encourage a following that is crucial to a successful DJ career. By creating fashion merchandise, we were able to give DJ Furious’audience a piece of his brand to take home. The results are an inspiring and influential incorporation of a lifestyle into the DJ Furious brand identity.

Landing Page

Landing Page

A strong web design is crucial to crafting the foundation of a brand. We discovered that a great way for DJ Furious to engage an audience was through a unique landing page. The landing page needed to be mobile friendly and have an intuitive UI / UX design. We are pleased with the results and have found that the landing page acts as the perfect platform to attract clients and place the DJ Furious brand into the hands of important industry contacts.

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