Nuvow is a community publication designed to directly connect wedding couples all over the world. This platform empowers wedding couples to share knowledge and resources. It simply reduces the stress and runaround with major components to wedding planning.
We’re very proud to have partnered with such a useful publication such as Nuvow. The creative leadership at Nuvow enthusiastically collaborated with us on how to correctly establish their brand and visual identity.
- Branding / Identity
- UI / UX Design
- Website Development
The biggest obstacle in developing the Nuvow brand and visual identity was to seamlessly weave together the elegance of the wedding ceremony and social aspect. We wanted to be aggressive in a subtle way. Our approach was to lean towards a non-intimidating and calm tone with a striking and unique logo. We achieved the perfect balance.
After extensive research we established a clear picture of who the Nuvow audience is. Our goal was to primarily target the wedding couples and planners. We dove into more R&D and looked into symbols and deeper meaning of what the wedding union really means to us in our culture.
Defining the brand identity for Nuvow demanded more involved thinking, the right color combinations, typefaces, and symbols to work in harmony. Marrying (sort of speak) all the right devices was of paramount importance. If one asset was slightly o we went back to the drawing board.
Every aspect of the logo came out beautifully for our client. It combined elegance, minimalism, and a striking modern look. Just like marriage, our design strategy ensured that the logo stays timeless and enduring for many years to come.
The ability to share knowledge and resources in a trusted community is extremely valuable. Creating the space in a functional and aesthetically pleasing way was another welcome challenge for our team. Our goal was to bring the best content to life on the blog and allow trusted voices to contribute to the community.
Nuvow is a brand that has ambitious vision. Applying their identity to di erent branded materials showed the possibilities of what Nuvow would become. Nuvow’s commitment to its community will be elemental in completing the branding picture.